{"id":49098,"date":"2025-06-06T07:40:35","date_gmt":"2025-06-06T10:40:35","guid":{"rendered":"https:\/\/yas31.com\/?p=49098"},"modified":"2025-06-06T07:40:35","modified_gmt":"2025-06-06T10:40:35","slug":"gap-x-malbon-quando-o-golfe-vira-cultura-estilo-e-afirmacao-geracional","status":"publish","type":"post","link":"https:\/\/yas31.com\/?p=49098","title":{"rendered":"Gap x Malbon: quando o golfe vira cultura, estilo e afirma\u00e7\u00e3o geracional"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A nova <em>collab<\/em> entre <strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/hypemood.com.br\/tag\/Gap\/\">Gap<\/a><\/span><\/strong> e <strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/hypemood.com.br\/tag\/Malbon-Golf\/\">Malbon Golf<\/a><\/span><\/strong> n\u00e3o \u00e9 s\u00f3 sobre moda \u2014 \u00e9 sobre territ\u00f3rio. Programada para esta sexta-feira, 7 de junho, a cole\u00e7\u00e3o c\u00e1psula <strong>Gap x Malbon<\/strong> chega como um marco na evolu\u00e7\u00e3o est\u00e9tica e cultural do golfe. Com <strong>33 pe\u00e7as<\/strong> que transitam entre o cl\u00e1ssico e o <em>street<\/em>, a <em>collab<\/em> celebra tanto o legado da Gap quanto a vis\u00e3o contempor\u00e2nea da Malbon para o esporte mais tradicional do mundo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E o tom foi dado antes mesmo da cole\u00e7\u00e3o chegar \u00e0s lojas: no \u00faltimo fim de semana, as marcas organizaram o <strong>Gap x Malbon Invitational<\/strong>, torneio de golfe realizado no hist\u00f3rico <strong>Plainfield Country Club<\/strong>, em Nova Jersey \u2014 um dos campos mais conservadores dos EUA. L\u00e1, Malbon e Gap mostraram como se faz um reposicionamento sem perder o respeito pela tradi\u00e7\u00e3o: <strong>bandeiras <em>co-branded<\/em>, marcadores de <em>tee<\/em> customizados e sinaliza\u00e7\u00f5es sutis<\/strong> criaram um ambiente elegante, com identidade visual refinada e pensada nos m\u00ednimos detalhes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais do que um lan\u00e7amento, o evento foi uma <strong>declara\u00e7\u00e3o sobre o futuro do golfe<\/strong>. Entre os convidados estavam nomes como <strong>Michael Strahan<\/strong>, <strong>CC Sabathia<\/strong>, <strong>Davis Burleson<\/strong>, <strong>Mark Boutilier<\/strong> e <strong>Jimmy Gorecki<\/strong>, al\u00e9m de criadores como <strong>Nikki Blades<\/strong>, provando que o lifestyle do golfe j\u00e1 ultrapassou as barreiras do country club e se firmou no cruzamento entre moda, cultura e comunidade criativa.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-49099\" data-id=\"49099\" src=\"https:\/\/yas31.com\/wp-content\/uploads\/2025\/06\/ALL_25_SU_COLLAB_OF_MALBON_GROUP_4_5048_WB.webp\"\/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-49100\" data-id=\"49100\" src=\"https:\/\/yas31.com\/wp-content\/uploads\/2025\/06\/M_25_SU_COLLAB_OF_MALBON_3_5915_WB-768x1024.webp\"\/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-49101\" data-id=\"49101\" src=\"https:\/\/yas31.com\/wp-content\/uploads\/2025\/06\/ALL_25_SU_COLLAB_OF_MALBON_GROUP_1_1000_WB-768x1024.webp\"\/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A cole\u00e7\u00e3o reflete essa transi\u00e7\u00e3o. Com uma est\u00e9tica que funde o <strong><em>preppy<\/em> americano<\/strong> da Gap com a linguagem relaxada e aut\u00eantica da Malbon, as pe\u00e7as trazem <strong>xadrezes lavados, listras <em>rugby<\/em>, su\u00e9teres com caimento oversized<\/strong>, moletons pesados e o novo logo \u201c<strong>PAR<\/strong>\u201d \u2014 uma brincadeira inteligente com o cl\u00e1ssico<em> lettering<\/em> serifado da Gap. \u00c9 o <em>vintage<\/em> repaginado com <em>street sensibility<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Unir o legado da Gap com a energia cultural da Malbon nos permitiu criar algo que celebra gera\u00e7\u00f5es \u2014 tanto no estilo quanto no esp\u00edrito\u201d, disse Mark Breitbard, CEO da Gap. <\/p><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">J\u00e1 os fundadores Stephen e Erica Malbon refor\u00e7aram: <strong>\u201cCrescemos com a Gap, e agora mostramos que o golfe tamb\u00e9m pode ser uma plataforma de express\u00e3o pessoal.\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A campanha, clicada por Duncan Wolfe, amplifica essa ideia com <strong>Jesper Parnevik<\/strong>, \u00edcone fashion do golfe nos anos 90, ao lado de seus filhos <strong>Peg e Phoenix<\/strong>. Juntos, eles simbolizam uma nova gera\u00e7\u00e3o para quem o esporte j\u00e1 n\u00e3o tem mais uniforme \u2014 tem estilo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com pre\u00e7os entre <strong>US$18 e US$138<\/strong>, a cole\u00e7\u00e3o estar\u00e1 dispon\u00edvel <em>online<\/em> em <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.gap.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gap.com<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/malbon.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Malbon.com<\/a><\/span> e em lojas selecionadas nos EUA a partir do <strong>meio-dia (ET) de 7 de junho<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-tiled-gallery aligncenter is-style-rectangular\"><div class=\"\"><div class=\"tiled-gallery__gallery\"><div class=\"tiled-gallery__row\"><div class=\"tiled-gallery__col\" style=\"flex-basis:66.76540%\"><figure class=\"tiled-gallery__item\"><a href=\"https:\/\/yas31.com\/wp-content\/uploads\/2025\/06\/malbon-gap-collaboration-invitational-recap-01-1024x683.jpg\"><img decoding=\"async\" srcset=\"https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/06\/malbon-gap-collaboration-invitational-recap-01-1024x683.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/06\/malbon-gap-collaboration-invitational-recap-01-1024x683.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/06\/malbon-gap-collaboration-invitational-recap-01-1024x683.jpg?strip=info&#038;w=1200&#038;ssl=1 1200w,https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/06\/malbon-gap-collaboration-invitational-recap-01-1024x683.jpg?strip=info&#038;w=1280&#038;ssl=1 1280w\" alt=\"\" data-height=\"854\" data-id=\"49111\" data-link=\"https:\/\/yas31.com\/?attachment_id=49111\" data-url=\"https:\/\/yas31.com\/wp-content\/uploads\/2025\/06\/malbon-gap-collaboration-invitational-recap-01-1024x683.jpg\" data-width=\"1280\" src=\"https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/06\/malbon-gap-collaboration-invitational-recap-01-1024x683.jpg?ssl=1\" data-amp-layout=\"responsive\"\/><\/a><\/figure><\/div><div class=\"tiled-gallery__col\" style=\"flex-basis:33.23460%\"><figure class=\"tiled-gallery__item\"><a href=\"https:\/\/yas31.com\/wp-content\/uploads\/2025\/06\/malbon-gap-collaboration-invitational-recap-02-1024x683.jpg\"><img decoding=\"async\" srcset=\"https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/06\/malbon-gap-collaboration-invitational-recap-02-1024x683.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/06\/malbon-gap-collaboration-invitational-recap-02-1024x683.jpg?strip=info&#038;w=900&#038;ssl=1 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1200w,https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/06\/malbon-gap-collaboration-invitational-recap-04-1024x683.jpg?strip=info&#038;w=1280&#038;ssl=1 1280w\" alt=\"\" data-height=\"854\" data-id=\"49106\" data-link=\"https:\/\/yas31.com\/?attachment_id=49106\" data-url=\"https:\/\/yas31.com\/wp-content\/uploads\/2025\/06\/malbon-gap-collaboration-invitational-recap-04-1024x683.jpg\" data-width=\"1280\" src=\"https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/06\/malbon-gap-collaboration-invitational-recap-04-1024x683.jpg?ssl=1\" data-amp-layout=\"responsive\"\/><\/a><\/figure><\/div><div class=\"tiled-gallery__col\" style=\"flex-basis:33.33333%\"><figure class=\"tiled-gallery__item\"><a href=\"https:\/\/yas31.com\/wp-content\/uploads\/2025\/06\/malbon-gap-collaboration-invitational-recap-05-1024x683.jpg\"><img decoding=\"async\" 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1200w,https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/06\/malbon-gap-collaboration-invitational-recap-08-1024x683.jpg?strip=info&#038;w=1280&#038;ssl=1 1280w\" alt=\"\" data-height=\"854\" data-id=\"49103\" data-link=\"https:\/\/yas31.com\/?attachment_id=49103\" data-url=\"https:\/\/yas31.com\/wp-content\/uploads\/2025\/06\/malbon-gap-collaboration-invitational-recap-08-1024x683.jpg\" data-width=\"1280\" src=\"https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/06\/malbon-gap-collaboration-invitational-recap-08-1024x683.jpg?ssl=1\" data-amp-layout=\"responsive\"\/><\/a><\/figure><\/div><div class=\"tiled-gallery__col\" style=\"flex-basis:66.76540%\"><figure class=\"tiled-gallery__item\"><a href=\"https:\/\/yas31.com\/wp-content\/uploads\/2025\/06\/malbon-gap-collaboration-invitational-recap-09-1024x683.jpg\"><img decoding=\"async\" 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href=\"https:\/\/yas31.com\/wp-content\/uploads\/2025\/06\/malbon-gap-collaboration-invitational-recap-22-1024x683.jpg\"><img decoding=\"async\" srcset=\"https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/06\/malbon-gap-collaboration-invitational-recap-22-1024x683.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/06\/malbon-gap-collaboration-invitational-recap-22-1024x683.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/06\/malbon-gap-collaboration-invitational-recap-22-1024x683.jpg?strip=info&#038;w=1200&#038;ssl=1 1200w,https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/06\/malbon-gap-collaboration-invitational-recap-22-1024x683.jpg?strip=info&#038;w=1280&#038;ssl=1 1280w\" alt=\"\" data-height=\"854\" data-id=\"49122\" data-link=\"https:\/\/yas31.com\/?attachment_id=49122\" data-url=\"https:\/\/yas31.com\/wp-content\/uploads\/2025\/06\/malbon-gap-collaboration-invitational-recap-22-1024x683.jpg\" data-width=\"1280\" src=\"https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/06\/malbon-gap-collaboration-invitational-recap-22-1024x683.jpg?ssl=1\" data-amp-layout=\"responsive\"\/><\/a><\/figure><\/div><div class=\"tiled-gallery__col\" style=\"flex-basis:33.33333%\"><figure class=\"tiled-gallery__item\"><a href=\"https:\/\/yas31.com\/wp-content\/uploads\/2025\/06\/malbon-gap-collaboration-invitational-recap-23-1024x683.jpg\"><img decoding=\"async\" srcset=\"https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/06\/malbon-gap-collaboration-invitational-recap-23-1024x683.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/06\/malbon-gap-collaboration-invitational-recap-23-1024x683.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/06\/malbon-gap-collaboration-invitational-recap-23-1024x683.jpg?strip=info&#038;w=1200&#038;ssl=1 1200w,https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/06\/malbon-gap-collaboration-invitational-recap-23-1024x683.jpg?strip=info&#038;w=1280&#038;ssl=1 1280w\" alt=\"\" data-height=\"854\" data-id=\"49117\" data-link=\"https:\/\/yas31.com\/?attachment_id=49117\" data-url=\"https:\/\/yas31.com\/wp-content\/uploads\/2025\/06\/malbon-gap-collaboration-invitational-recap-23-1024x683.jpg\" data-width=\"1280\" src=\"https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/06\/malbon-gap-collaboration-invitational-recap-23-1024x683.jpg?ssl=1\" data-amp-layout=\"responsive\"\/><\/a><\/figure><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A nova collab entre Gap e Malbon Golf n\u00e3o \u00e9 s\u00f3 sobre moda \u2014 \u00e9 sobre territ\u00f3rio. Programada para esta sexta-feira, 7 de junho, a cole\u00e7\u00e3o c\u00e1psula Gap x Malbon chega como um marco na evolu\u00e7\u00e3o est\u00e9tica e cultural do golfe. Com 33 pe\u00e7as que transitam entre o cl\u00e1ssico e o street, a collab celebra tanto o legado da Gap quanto a vis\u00e3o contempor\u00e2nea da Malbon para o esporte mais tradicional do mundo. E o tom foi dado antes mesmo da cole\u00e7\u00e3o chegar \u00e0s lojas: no \u00faltimo fim de semana, as marcas organizaram o Gap x Malbon Invitational, torneio de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":50942,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[14],"tags":[485,710],"class_list":["post-49098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-moda","tag-gap","tag-malbon-golf","post--single"],"jetpack_featured_media_url":"https:\/\/yas31.com\/wp-content\/uploads\/2025\/09\/@diegoruahn-23-2.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/yas31.com\/index.php?rest_route=\/wp\/v2\/posts\/49098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yas31.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yas31.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yas31.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yas31.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=49098"}],"version-history":[{"count":0,"href":"https:\/\/yas31.com\/index.php?rest_route=\/wp\/v2\/posts\/49098\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yas31.com\/index.php?rest_route=\/wp\/v2\/media\/50942"}],"wp:attachment":[{"href":"https:\/\/yas31.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=49098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yas31.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=49098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yas31.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=49098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}