{"id":40892,"date":"2025-02-04T16:07:55","date_gmt":"2025-02-04T19:07:55","guid":{"rendered":"https:\/\/yas31.com\/?p=40892"},"modified":"2025-02-04T16:07:55","modified_gmt":"2025-02-04T19:07:55","slug":"david-beckham-estrela-campanha-da-nova-colecao-boss-one-bodywear","status":"publish","type":"post","link":"https:\/\/yas31.com\/?p=40892","title":{"rendered":"David Beckham estrela campanha da nova cole\u00e7\u00e3o BOSS ONE Bodywear"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A <strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/yas31.com\/tag\/Hugo-Boss\/\">Hugo Boss<\/a><\/span> <\/strong>est\u00e1 redefinindo o conceito de luxo no vestu\u00e1rio masculino com o lan\u00e7amento da aguardada cole\u00e7\u00e3o <strong>BOSS ONE Bodywear<\/strong>, estrelada pelo \u00edcone global <strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/yas31.com\/tag\/David-Beckham\/\">David Beckham<\/a><\/span><\/strong>. A marca alem\u00e3 une for\u00e7as novamente com o lend\u00e1rio atleta e empreendedor para uma campanha visualmente impressionante, fotografada pelos renomados <strong>Mert e Marcus<\/strong>. Essa colabora\u00e7\u00e3o traz um equil\u00edbrio perfeito entre sofistica\u00e7\u00e3o e luxo cotidiano, apresentando uma linha premium de cuecas boxer, slips e camisetas desenvolvidas para o homem moderno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao longo dos anos, Beckham protagonizou in\u00fameras campanhas de moda e <em>bodywear<\/em>, mas este projeto se destaca por sua abordagem mais pessoal e intimista. Inspirado na plataforma central da BOSS \u2014 \u201cBe Your Own Boss\u201d, a campanha retrata o ex-jogador de futebol em momentos de tranquilidade e autoconfian\u00e7a, acompanhando-o desde seu carro esportivo at\u00e9 seu apartamento em Nova York, onde ele relaxa ap\u00f3s um longo dia de trabalho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEu j\u00e1 disse que meus dias de modelar roupas \u00edntimas haviam chegado ao fim, mas quando a BOSS compartilhou sua vis\u00e3o para essa cole\u00e7\u00e3o e trouxe meus amigos Mert e Marcus para capturar a campanha com suas brilhantes ideias criativas, simplesmente n\u00e3o pude recusar,\u201d compartilhou Beckham em um comunicado oficial.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">A nova cole\u00e7\u00e3o BOSS ONE \u00e9 lindamente feita. Estou orgulhoso de apoiar a BOSS em nossa parceria estrat\u00e9gica de longo prazo com esta campanha\u201d.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Mert e Marcus, conhecidos por sua habilidade de capturar emo\u00e7\u00f5es genu\u00ednas com um toque refinado, entregaram mais uma obra-prima. As imagens transmitem eleg\u00e2ncia descomplicada, destacando a versatilidade e o conforto da linha BOSS ONE Bodywear. Sem excessos teatrais, a campanha prioriza o realismo, permitindo que o carisma de Beckham e a qualidade das pe\u00e7as brilhem naturalmente.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BOSS ONE Bodywear Film Starring David Beckham\u2014The Director\u2019s Cut\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/w7JwgJw36_Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m das fotografias, a campanha inclui um curta-metragem din\u00e2mico que mergulha mais profundamente no universo do astro. A cinematografia \u00e9 moderna e fluida, evidenciando a combina\u00e7\u00e3o perfeita entre moda e funcionalidade que define a BOSS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em uma jogada inovadora, a BOSS expande a campanha al\u00e9m dos tradicionais outdoors e vitrines de lojas de departamentos. Pela primeira vez, m\u00e1quinas de venda autom\u00e1tica personalizadas ser\u00e3o instaladas em \u00e1reas metropolitanas estrat\u00e9gicas, distribuindo pe\u00e7as da cole\u00e7\u00e3o BOSS ONE Bodywear. Essa abordagem ousada marca uma nova era no engajamento entre marcas de luxo e seus consumidores, combinando storytelling digital com experi\u00eancias de varejo interativas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A cole\u00e7\u00e3o BOSS ONE Bodywear vai al\u00e9m de pe\u00e7as b\u00e1sicas; ela representa o compromisso da marca com a excel\u00eancia artesanal e a masculinidade contempor\u00e2nea. Cada item \u00e9 meticulosamente projetado com materiais premium, garantindo m\u00e1ximo conforto e durabilidade. As cuecas boxer e slips oferecem um ajuste impec\u00e1vel com tecidos macios e respir\u00e1veis que acompanham os movimentos do corpo, enquanto as camisetas funcionam como pe\u00e7as vers\u00e1teis, ideais para serem usadas sozinhas ou em camadas. A cole\u00e7\u00e3o encontra o equil\u00edbrio perfeito entre praticidade e luxo, refor\u00e7ando a posi\u00e7\u00e3o da BOSS como l\u00edder em moda masculina moderna.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>David Beckham: O Embaixador Perfeito<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Como ex-atleta profissional e agora empreendedor global, Beckham encarna princ\u00edpios de disciplina, ambi\u00e7\u00e3o e estilo descomplicado. Sua longa parceria com a BOSS reflete uma m\u00fatua admira\u00e7\u00e3o pela qualidade e refinamento. Esta campanha reafirma seu status como \u00edcone fashion, ao mesmo tempo que destaca o apelo universal da cole\u00e7\u00e3o BOSS ONE Bodywear.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Onde Encontrar a Cole\u00e7\u00e3o<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Para aqueles que desejam elevar seus essenciais com um toque de sofistica\u00e7\u00e3o, a cole\u00e7\u00e3o BOSS ONE Bodywear j\u00e1 est\u00e1 dispon\u00edvel online e em pontos de varejo selecionados. A campanha tamb\u00e9m estar\u00e1 presente em lojas-conceito, grandes magazines e espa\u00e7os urbanos de alto tr\u00e1fego, onde as m\u00e1quinas de venda autom\u00e1tica far\u00e3o sua estreia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Explore a cole\u00e7\u00e3o e adquira as \u00faltimas pe\u00e7as no <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.hugoboss.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">site oficial da Hugo Boss<\/a><\/span>.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-tiled-gallery aligncenter is-style-rectangular\"><div class=\"\"><div class=\"tiled-gallery__gallery\"><div class=\"tiled-gallery__row\"><div class=\"tiled-gallery__col\" style=\"flex-basis:66.76548%\"><figure class=\"tiled-gallery__item\"><a href=\"https:\/\/yas31.com\/wp-content\/uploads\/2025\/02\/boss-one-bodywear-collection-david-beckham-campaign-01-1024x683.jpg\"><img decoding=\"async\" srcset=\"https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/02\/boss-one-bodywear-collection-david-beckham-campaign-01-1024x683.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/02\/boss-one-bodywear-collection-david-beckham-campaign-01-1024x683.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/02\/boss-one-bodywear-collection-david-beckham-campaign-01-1024x683.jpg?strip=info&#038;w=1200&#038;ssl=1 1200w,https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/02\/boss-one-bodywear-collection-david-beckham-campaign-01-1024x683.jpg?strip=info&#038;w=1260&#038;ssl=1 1260w\" alt=\"\" data-height=\"840\" data-id=\"40896\" data-link=\"https:\/\/yas31.com\/?attachment_id=40896\" data-url=\"https:\/\/yas31.com\/wp-content\/uploads\/2025\/02\/boss-one-bodywear-collection-david-beckham-campaign-01-1024x683.jpg\" data-width=\"1260\" src=\"https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/02\/boss-one-bodywear-collection-david-beckham-campaign-01-1024x683.jpg?ssl=1\" data-amp-layout=\"responsive\" tabindex=\"0\" role=\"button\" aria-label=\"Abrir imagem 1 de 5 em tela cheia\"\/><\/a><\/figure><\/div><div class=\"tiled-gallery__col\" style=\"flex-basis:33.23452%\"><figure class=\"tiled-gallery__item\"><a href=\"https:\/\/yas31.com\/wp-content\/uploads\/2025\/02\/boss-one-bodywear-collection-david-beckham-campaign-02-1024x683.jpg\"><img decoding=\"async\" srcset=\"https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/02\/boss-one-bodywear-collection-david-beckham-campaign-02-1024x683.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/02\/boss-one-bodywear-collection-david-beckham-campaign-02-1024x683.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/02\/boss-one-bodywear-collection-david-beckham-campaign-02-1024x683.jpg?strip=info&#038;w=1200&#038;ssl=1 1200w,https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/02\/boss-one-bodywear-collection-david-beckham-campaign-02-1024x683.jpg?strip=info&#038;w=1260&#038;ssl=1 1260w\" alt=\"\" data-height=\"840\" data-id=\"40894\" data-link=\"https:\/\/yas31.com\/?attachment_id=40894\" data-url=\"https:\/\/yas31.com\/wp-content\/uploads\/2025\/02\/boss-one-bodywear-collection-david-beckham-campaign-02-1024x683.jpg\" data-width=\"1260\" src=\"https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/02\/boss-one-bodywear-collection-david-beckham-campaign-02-1024x683.jpg?ssl=1\" data-amp-layout=\"responsive\" tabindex=\"0\" role=\"button\" aria-label=\"Abrir imagem 2 de 5 em tela cheia\"\/><\/a><\/figure><figure class=\"tiled-gallery__item\"><a href=\"https:\/\/yas31.com\/wp-content\/uploads\/2025\/02\/boss-one-bodywear-collection-david-beckham-campaign-03-1024x683.jpg\"><img decoding=\"async\" srcset=\"https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/02\/boss-one-bodywear-collection-david-beckham-campaign-03-1024x683.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/02\/boss-one-bodywear-collection-david-beckham-campaign-03-1024x683.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/02\/boss-one-bodywear-collection-david-beckham-campaign-03-1024x683.jpg?strip=info&#038;w=1200&#038;ssl=1 1200w,https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/02\/boss-one-bodywear-collection-david-beckham-campaign-03-1024x683.jpg?strip=info&#038;w=1260&#038;ssl=1 1260w\" alt=\"\" data-height=\"840\" data-id=\"40895\" data-link=\"https:\/\/yas31.com\/?attachment_id=40895\" data-url=\"https:\/\/yas31.com\/wp-content\/uploads\/2025\/02\/boss-one-bodywear-collection-david-beckham-campaign-03-1024x683.jpg\" data-width=\"1260\" src=\"https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/02\/boss-one-bodywear-collection-david-beckham-campaign-03-1024x683.jpg?ssl=1\" data-amp-layout=\"responsive\" tabindex=\"0\" role=\"button\" aria-label=\"Abrir imagem 3 de 5 em tela cheia\"\/><\/a><\/figure><\/div><\/div><div class=\"tiled-gallery__row\"><div class=\"tiled-gallery__col\" style=\"flex-basis:50.00000%\"><figure class=\"tiled-gallery__item\"><a href=\"https:\/\/yas31.com\/wp-content\/uploads\/2025\/02\/boss-one-bodywear-collection-david-beckham-campaign-04-1024x683.jpg\"><img decoding=\"async\" srcset=\"https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/02\/boss-one-bodywear-collection-david-beckham-campaign-04-1024x683.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/02\/boss-one-bodywear-collection-david-beckham-campaign-04-1024x683.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/02\/boss-one-bodywear-collection-david-beckham-campaign-04-1024x683.jpg?strip=info&#038;w=1200&#038;ssl=1 1200w,https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/02\/boss-one-bodywear-collection-david-beckham-campaign-04-1024x683.jpg?strip=info&#038;w=1260&#038;ssl=1 1260w\" alt=\"\" data-height=\"840\" data-id=\"40893\" data-link=\"https:\/\/yas31.com\/?attachment_id=40893\" data-url=\"https:\/\/yas31.com\/wp-content\/uploads\/2025\/02\/boss-one-bodywear-collection-david-beckham-campaign-04-1024x683.jpg\" data-width=\"1260\" src=\"https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/02\/boss-one-bodywear-collection-david-beckham-campaign-04-1024x683.jpg?ssl=1\" data-amp-layout=\"responsive\" tabindex=\"0\" role=\"button\" aria-label=\"Abrir imagem 4 de 5 em tela cheia\"\/><\/a><\/figure><\/div><div class=\"tiled-gallery__col\" style=\"flex-basis:50.00000%\"><figure class=\"tiled-gallery__item\"><a href=\"https:\/\/yas31.com\/wp-content\/uploads\/2025\/02\/boss-one-bodywear-collection-david-beckham-campaign-05-1024x683.jpg\"><img decoding=\"async\" srcset=\"https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/02\/boss-one-bodywear-collection-david-beckham-campaign-05-1024x683.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/02\/boss-one-bodywear-collection-david-beckham-campaign-05-1024x683.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/02\/boss-one-bodywear-collection-david-beckham-campaign-05-1024x683.jpg?strip=info&#038;w=1200&#038;ssl=1 1200w,https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/02\/boss-one-bodywear-collection-david-beckham-campaign-05-1024x683.jpg?strip=info&#038;w=1260&#038;ssl=1 1260w\" alt=\"\" data-height=\"840\" data-id=\"40897\" data-link=\"https:\/\/yas31.com\/?attachment_id=40897\" data-url=\"https:\/\/yas31.com\/wp-content\/uploads\/2025\/02\/boss-one-bodywear-collection-david-beckham-campaign-05-1024x683.jpg\" data-width=\"1260\" src=\"https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/02\/boss-one-bodywear-collection-david-beckham-campaign-05-1024x683.jpg?ssl=1\" data-amp-layout=\"responsive\" tabindex=\"0\" role=\"button\" aria-label=\"Abrir imagem 5 de 5 em tela cheia\"\/><\/a><\/figure><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A Hugo Boss est\u00e1 redefinindo o conceito de luxo no vestu\u00e1rio masculino com o lan\u00e7amento da aguardada cole\u00e7\u00e3o BOSS ONE Bodywear, estrelada pelo \u00edcone global David Beckham. A marca alem\u00e3 une for\u00e7as novamente com o lend\u00e1rio atleta e empreendedor para uma campanha visualmente impressionante, fotografada pelos renomados Mert e Marcus. Essa colabora\u00e7\u00e3o traz um equil\u00edbrio perfeito entre sofistica\u00e7\u00e3o e luxo cotidiano, apresentando uma linha premium de cuecas boxer, slips e camisetas desenvolvidas para o homem moderno. Ao longo dos anos, Beckham protagonizou in\u00fameras campanhas de moda e bodywear, mas este projeto se destaca por sua abordagem mais pessoal e intimista. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[14,37],"tags":[920,682],"class_list":["post-40892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-moda","category-videos","tag-david-beckham","tag-hugo-boss","post--single"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/yas31.com\/index.php?rest_route=\/wp\/v2\/posts\/40892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yas31.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yas31.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yas31.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yas31.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=40892"}],"version-history":[{"count":0,"href":"https:\/\/yas31.com\/index.php?rest_route=\/wp\/v2\/posts\/40892\/revisions"}],"wp:attachment":[{"href":"https:\/\/yas31.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=40892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yas31.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=40892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yas31.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=40892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}