{"id":40495,"date":"2025-01-17T14:38:00","date_gmt":"2025-01-17T17:38:00","guid":{"rendered":"https:\/\/yas31.com\/?p=40495"},"modified":"2025-01-17T14:38:00","modified_gmt":"2025-01-17T17:38:00","slug":"katseye-no-centro-da-campanha-coach-x-matin-kim","status":"publish","type":"post","link":"https:\/\/yas31.com\/?p=40495","title":{"rendered":"KATSEYE no centro da campanha Coach x Matin Kim"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A nova colabora\u00e7\u00e3o entre <strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/yas31.com\/tag\/Coach\">Coach<\/a><\/span><\/strong> e <strong>Matin Kim<\/strong> une a heran\u00e7a artesanal de Nova York e a funcionalidade utilit\u00e1ria de Seul em uma c\u00e1psula de edi\u00e7\u00e3o limitada que celebra a autoexpress\u00e3o e a energia din\u00e2mica das paisagens urbanas. Quem melhor para dar vida a essa vis\u00e3o do que o grupo global <strong>KATSEYE<\/strong>, conhecido por sua autenticidade e impacto cultural?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ap\u00f3s um 2024 de sucesso, com shows lotados, lan\u00e7amentos de discos comentados e o <em>hit <\/em><strong>\u201cTouch\u201d<\/strong>, KATSEYE agora protagoniza a campanha desta cole\u00e7\u00e3o. Fotografada por <strong>Hanna Moon<\/strong>, a campanha explora a multiplicidade de identidades, com as integrantes do grupo representando diferentes personas \u2014 desde introspectivas \u201csolit\u00e1rias\u201d at\u00e9 extrovertidas \u201capaixonadas\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A cole\u00e7\u00e3o \u00e9 composta por 11 pe\u00e7as <em>genderless<\/em> que mesclam o artesanato refinado da Coach com o estilo <em>streetwear<\/em> da Matin Kim, reconhecida por liderar o movimento <em>K-wave<\/em>. Entre os destaques est\u00e3o <em>hoodies<\/em>, <em>t-shirts<\/em>, jaquetas <em>bomber<\/em> e a ic\u00f4nica <em><strong>Cargo Tote<\/strong><\/em>. Dispon\u00edvel em vers\u00f5es de <em>denim<\/em> azul e preto, a tote une silhuetas elegantes e ferragens de alta qualidade, refletindo as filosofias das duas marcas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<strong>O <em>street style<\/em> no cora\u00e7\u00e3o da Matin Kim alinhou-se t\u00e3o naturalmente \u00e0s ra\u00edzes urbanas da Coach\u201d,<\/strong> diz <strong>Woobin Kim<\/strong>, diretor criativo da Matin Kim.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Foi emocionante combinar as est\u00e9ticas e linguagens \u00fanicas das marcas para criar algo novo, enraizado no esp\u00edrito expressivo e din\u00e2mico de nossa comunidade\u201d.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"atbs-ceris-responsive-video\"><iframe loading=\"lazy\" title=\"25_COACHXMatinKim_15sec_4x3_LOGOX\" src=\"https:\/\/player.vimeo.com\/video\/1046425231?dnt=1&amp;app_id=122963\" width=\"1200\" height=\"900\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Stuart Vevers<\/strong>, diretor criativo da Coach, complementa: <strong>\u201cFico fascinado com a abordagem fluida da gera\u00e7\u00e3o atual ao vestir-se e como eles recontextualizam c\u00f3digos tradicionais da moda para si mesmos\u201d<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A colabora\u00e7\u00e3o gira em torno do conceito de multiplicidade \u2014 a ideia de que todos carregamos diferentes vers\u00f5es de n\u00f3s mesmos. As integrantes do KATSEYE, que vivem entre a persona p\u00fablica e a pessoal, s\u00e3o a personifica\u00e7\u00e3o perfeita dessa narrativa. Com a energia jovem e aut\u00eantica que ecoa os valores de Matin Kim e Coach, o grupo d\u00e1 vida \u00e0 cole\u00e7\u00e3o com personalidade e carisma.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A cole\u00e7\u00e3o <strong>Coach x Matin Kim<\/strong> est\u00e1 dispon\u00edvel fisicamente na Coreia, Hong Kong e Jap\u00e3o, al\u00e9m de estar acess\u00edvel globalmente <em>online<\/em> em <a href=\"http:\/\/matinkim.com\/\"><span style=\"text-decoration: underline;\">matinkim.com<\/span><\/a> e coach.com.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com pe\u00e7as vers\u00e1teis e cheias de personalidade, a c\u00e1psula \u00e9 uma celebra\u00e7\u00e3o da moda como forma de autoexpress\u00e3o. Seja na cidade ou no palco, a cole\u00e7\u00e3o permite explorar diferentes estilos enquanto reflete o dinamismo das metr\u00f3poles modernas.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-tiled-gallery aligncenter is-style-rectangular\"><div class=\"\"><div class=\"tiled-gallery__gallery\"><div class=\"tiled-gallery__row\"><div class=\"tiled-gallery__col\" style=\"flex-basis:66.76945%\"><figure class=\"tiled-gallery__item\"><a href=\"https:\/\/yas31.com\/wp-content\/uploads\/2025\/01\/Coach-Matin-Kim-01-1024x682.jpg\"><img decoding=\"async\" srcset=\"https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/01\/Coach-Matin-Kim-01-1024x682.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/01\/Coach-Matin-Kim-01-1024x682.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/01\/Coach-Matin-Kim-01-1024x682.jpg?strip=info&#038;w=1200&#038;ssl=1 1200w,https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/01\/Coach-Matin-Kim-01-1024x682.jpg?strip=info&#038;w=1400&#038;ssl=1 1400w\" alt=\"\" data-height=\"933\" data-id=\"40499\" data-link=\"https:\/\/yas31.com\/?attachment_id=40499\" data-url=\"https:\/\/yas31.com\/wp-content\/uploads\/2025\/01\/Coach-Matin-Kim-01-1024x682.jpg\" data-width=\"1400\" src=\"https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/01\/Coach-Matin-Kim-01-1024x682.jpg?ssl=1\" data-amp-layout=\"responsive\" tabindex=\"0\" role=\"button\" aria-label=\"Abrir imagem 1 de 8 em tela cheia\"\/><\/a><\/figure><\/div><div class=\"tiled-gallery__col\" style=\"flex-basis:33.23055%\"><figure class=\"tiled-gallery__item\"><a href=\"https:\/\/yas31.com\/wp-content\/uploads\/2025\/01\/Coach-Matin-Kim-02-1024x682.jpg\"><img decoding=\"async\" srcset=\"https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/01\/Coach-Matin-Kim-02-1024x682.jpg?strip=info&#038;w=600&#038;ssl=1 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href=\"https:\/\/yas31.com\/wp-content\/uploads\/2025\/01\/Coach-Matin-Kim-03-1024x683.jpg\"><img decoding=\"async\" srcset=\"https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/01\/Coach-Matin-Kim-03-1024x683.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/01\/Coach-Matin-Kim-03-1024x683.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/01\/Coach-Matin-Kim-03-1024x683.jpg?strip=info&#038;w=1050&#038;ssl=1 1050w\" alt=\"\" data-height=\"700\" data-id=\"40497\" data-link=\"https:\/\/yas31.com\/?attachment_id=40497\" data-url=\"https:\/\/yas31.com\/wp-content\/uploads\/2025\/01\/Coach-Matin-Kim-03-1024x683.jpg\" data-width=\"1050\" src=\"https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/01\/Coach-Matin-Kim-03-1024x683.jpg?ssl=1\" data-amp-layout=\"responsive\" tabindex=\"0\" role=\"button\" aria-label=\"Abrir imagem 3 de 8 em tela cheia\"\/><\/a><\/figure><\/div><\/div><div class=\"tiled-gallery__row\"><div class=\"tiled-gallery__col\" style=\"flex-basis:33.33333%\"><figure class=\"tiled-gallery__item\"><a href=\"https:\/\/yas31.com\/wp-content\/uploads\/2025\/01\/Coach-Matin-Kim-04-1024x683.jpg\"><img decoding=\"async\" srcset=\"https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/01\/Coach-Matin-Kim-04-1024x683.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/01\/Coach-Matin-Kim-04-1024x683.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/01\/Coach-Matin-Kim-04-1024x683.jpg?strip=info&#038;w=1200&#038;ssl=1 1200w,https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/01\/Coach-Matin-Kim-04-1024x683.jpg?strip=info&#038;w=1400&#038;ssl=1 1400w\" alt=\"\" data-height=\"934\" data-id=\"40496\" data-link=\"https:\/\/yas31.com\/?attachment_id=40496\" data-url=\"https:\/\/yas31.com\/wp-content\/uploads\/2025\/01\/Coach-Matin-Kim-04-1024x683.jpg\" data-width=\"1400\" src=\"https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/01\/Coach-Matin-Kim-04-1024x683.jpg?ssl=1\" data-amp-layout=\"responsive\" tabindex=\"0\" role=\"button\" aria-label=\"Abrir imagem 4 de 8 em tela cheia\"\/><\/a><\/figure><\/div><div class=\"tiled-gallery__col\" style=\"flex-basis:33.33333%\"><figure class=\"tiled-gallery__item\"><a href=\"https:\/\/yas31.com\/wp-content\/uploads\/2025\/01\/Coach-Matin-Kim-05-1024x683.jpg\"><img decoding=\"async\" srcset=\"https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/01\/Coach-Matin-Kim-05-1024x683.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/01\/Coach-Matin-Kim-05-1024x683.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/01\/Coach-Matin-Kim-05-1024x683.jpg?strip=info&#038;w=1200&#038;ssl=1 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class=\"tiled-gallery__item\"><a href=\"https:\/\/yas31.com\/wp-content\/uploads\/2025\/01\/Coach-Matin-Kim-07-1024x683.jpg\"><img decoding=\"async\" srcset=\"https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/01\/Coach-Matin-Kim-07-1024x683.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/01\/Coach-Matin-Kim-07-1024x683.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/01\/Coach-Matin-Kim-07-1024x683.jpg?strip=info&#038;w=1200&#038;ssl=1 1200w,https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/01\/Coach-Matin-Kim-07-1024x683.jpg?strip=info&#038;w=1400&#038;ssl=1 1400w\" alt=\"\" data-height=\"934\" data-id=\"40503\" data-link=\"https:\/\/yas31.com\/?attachment_id=40503\" data-url=\"https:\/\/yas31.com\/wp-content\/uploads\/2025\/01\/Coach-Matin-Kim-07-1024x683.jpg\" data-width=\"1400\" src=\"https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/01\/Coach-Matin-Kim-07-1024x683.jpg?ssl=1\" data-amp-layout=\"responsive\" tabindex=\"0\" role=\"button\" aria-label=\"Abrir imagem 7 de 8 em tela cheia\"\/><\/a><\/figure><\/div><div class=\"tiled-gallery__col\" style=\"flex-basis:50.00000%\"><figure class=\"tiled-gallery__item\"><a href=\"https:\/\/yas31.com\/wp-content\/uploads\/2025\/01\/Coach-Matin-Kim-08-1024x683.jpg\"><img decoding=\"async\" srcset=\"https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/01\/Coach-Matin-Kim-08-1024x683.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/01\/Coach-Matin-Kim-08-1024x683.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/01\/Coach-Matin-Kim-08-1024x683.jpg?strip=info&#038;w=1200&#038;ssl=1 1200w,https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/01\/Coach-Matin-Kim-08-1024x683.jpg?strip=info&#038;w=1400&#038;ssl=1 1400w\" alt=\"\" data-height=\"934\" data-id=\"40501\" data-link=\"https:\/\/yas31.com\/?attachment_id=40501\" data-url=\"https:\/\/yas31.com\/wp-content\/uploads\/2025\/01\/Coach-Matin-Kim-08-1024x683.jpg\" data-width=\"1400\" src=\"https:\/\/i0.wp.com\/yas31.com\/wp-content\/uploads\/2025\/01\/Coach-Matin-Kim-08-1024x683.jpg?ssl=1\" data-amp-layout=\"responsive\" tabindex=\"0\" role=\"button\" aria-label=\"Abrir imagem 8 de 8 em tela cheia\"\/><\/a><\/figure><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A nova colabora\u00e7\u00e3o entre Coach e Matin Kim une a heran\u00e7a artesanal de Nova York e a funcionalidade utilit\u00e1ria de Seul em uma c\u00e1psula de edi\u00e7\u00e3o limitada que celebra a autoexpress\u00e3o e a energia din\u00e2mica das paisagens urbanas. Quem melhor para dar vida a essa vis\u00e3o do que o grupo global KATSEYE, conhecido por sua autenticidade e impacto cultural? Ap\u00f3s um 2024 de sucesso, com shows lotados, lan\u00e7amentos de discos comentados e o hit \u201cTouch\u201d, KATSEYE agora protagoniza a campanha desta cole\u00e7\u00e3o. Fotografada por Hanna Moon, a campanha explora a multiplicidade de identidades, com as integrantes do grupo representando diferentes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[14,37],"tags":[79,1264,1265],"class_list":["post-40495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-moda","category-videos","tag-coach","tag-katseye","tag-matin-kim","post--single"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/yas31.com\/index.php?rest_route=\/wp\/v2\/posts\/40495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yas31.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yas31.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yas31.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yas31.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=40495"}],"version-history":[{"count":0,"href":"https:\/\/yas31.com\/index.php?rest_route=\/wp\/v2\/posts\/40495\/revisions"}],"wp:attachment":[{"href":"https:\/\/yas31.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=40495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yas31.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=40495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yas31.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=40495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}